Of course this won't answer every question but will help you better understand more of the properties of the metals. At Loch Jewelers, we have examples to show you first hand. We are happy to explain the difference in wear between the metals. (Platinum never wear off? Correct to a point.)

On Sale! 50% off! This is usually a sneaky way to make customers feel as if they are getting a good price; when in reality the price that it sells for is usually the RETAIL PRICE.

1ct of diamonds for $399? Did you know that diamonds are not rare, but less than 20% of diamonds are gem Quality! So when its$399 for 1ct, the term for the diamond you see is BORSCH and is generally used for industrial purposes.

"Our 1ct is cheaper!” Did you know all diamonds are not cut equal? Up to 60% of the cost of a diamond is in the cut. A 1ct for $4,995 will probably not have ideal proportions and spread and may not reflect light as well; an ideal cut diamond at $9,995 will internally refract all the colors of the rainbow like a prism. So would you like something good or amazingly brilliant? (Pictured below are examples of cut.)